2008 Woodie Awards
American Idol on Sunday's Super Bowl game
Rick Kushman / MCT
Issue date: 2/4/08 Section: Entertainment
TV's biggest weekend is coming with the event that's become its own national holiday. But before I get to Puppy Bowl IV, let's talk about Sunday's Super Bowl.
Commercials are selling for about $2.7 million for 30 seconds, and expect the usual beer, cola and movie ads. Also expect racy spots from Victoria's Secret and GoDaddy.com. If it means anything, Go Daddy features race car driver Danica Patrick, so it's sort of sports-related.
Most of the best ads run before halftime because, and you may not know this, some people drink while watching the Super Bowl and they tend to lose focus.
The game itself kicks off at 6:18 p.m. on Fox, but that's the least of it. Pre-game "festivities," which consist of, actually, I don't know, I've never been able to stay awake. But this year, they start, I swear, at 9:00 a.m.
That 9:00 a.m. block may be even more boring than usual, because Fox, never a network to miss a cross-promotion opportunity, starts with three hours produced by Fox News.
Great. 'Cause having the sports guys predicting scores isn't slow enough, now we'll get journalists blathering on, I dunno, coverage of New England's Randy Moss? On the other hand, I can't wait to see how Shepard Smith will reason it out that the New York Giants are a liberal conspiracy.
The sports staff takes over at noon, and it goes on and on. Closer to game time, Fox will offer up another fish-out-of-water crew. That would be, and you knew this was coming, the gang from "American Idol."
It starts with Ryan Seacrest, a guy who just makes you think football, interviewing celebrities (undoubtedly from Fox shows) on a red carpet. A red carpet. For football. Is nothing sacred? Later, Paula Abdul will debut her new video in which she attempts to talk coherently, and, I agree, that was too mean. Paula's video, by the way, was produced by Randy Jackson. The mind reels.
The national anthem will be sung by last year's "Idol" champ, Jordan Sparks. Simon Cowell is staying away, probably because he's smart but possibly because he's British.
Commercials are selling for about $2.7 million for 30 seconds, and expect the usual beer, cola and movie ads. Also expect racy spots from Victoria's Secret and GoDaddy.com. If it means anything, Go Daddy features race car driver Danica Patrick, so it's sort of sports-related.
Most of the best ads run before halftime because, and you may not know this, some people drink while watching the Super Bowl and they tend to lose focus.
The game itself kicks off at 6:18 p.m. on Fox, but that's the least of it. Pre-game "festivities," which consist of, actually, I don't know, I've never been able to stay awake. But this year, they start, I swear, at 9:00 a.m.
That 9:00 a.m. block may be even more boring than usual, because Fox, never a network to miss a cross-promotion opportunity, starts with three hours produced by Fox News.
Great. 'Cause having the sports guys predicting scores isn't slow enough, now we'll get journalists blathering on, I dunno, coverage of New England's Randy Moss? On the other hand, I can't wait to see how Shepard Smith will reason it out that the New York Giants are a liberal conspiracy.
The sports staff takes over at noon, and it goes on and on. Closer to game time, Fox will offer up another fish-out-of-water crew. That would be, and you knew this was coming, the gang from "American Idol."
It starts with Ryan Seacrest, a guy who just makes you think football, interviewing celebrities (undoubtedly from Fox shows) on a red carpet. A red carpet. For football. Is nothing sacred? Later, Paula Abdul will debut her new video in which she attempts to talk coherently, and, I agree, that was too mean. Paula's video, by the way, was produced by Randy Jackson. The mind reels.
The national anthem will be sung by last year's "Idol" champ, Jordan Sparks. Simon Cowell is staying away, probably because he's smart but possibly because he's British.
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